Every business is different, and so is every website. What works for one may not work for another.


That said, there are some key actions you can take to help your website climb the search rankings and get discovered by more potential customers. Here are five beginner-friendly SEO tips to get started!


TABLE OF CONTENTS


Make your content helpful or share-worthy

Think of Google as the exclusive bouncer of a VIP club. To get your website into the Page 1 Club, you need to prove that your content is valuable.


How does Google decide? It looks at how users interact with your content.

  • Does your content answer important questions?
  • Is it engaging, informative, or entertaining?
  • Is it easy to read and navigate?


Focus on quality over quantity—helpful content that keeps visitors engaged will always rank higher than filler text stuffed with keywords.

 

Do keyword research

Keywords are the bridge between what people search for and what your website provides.


For example, Phil the Fancy Photographer wants to book more wedding photography gigs in Las Vegas. To do that, he needs to research the right keywords—not just general ones like wedding photography but specific, high-value, low-competition keywords that help him stand out.


Tools like Google Keyword Planner or Ubersuggest can help identify the best keywords for your business.

      

A backlink is when another website links to yours. Think of it as a vote of confidence for your site.


Not all backlinks are equal, though. A mention from a trusted, high-authority website (like a major news site) is much more valuable than a link from a random, low-quality blog.


Want an easy way to get quality backlinks? With UENI’s Growth plan, your business gets listed on high-traffic directories, boosting your credibility and rankings. Learn more here.

 

Choose the right domain

Your domain name matters more than you think!


Let’s say you're searching for a handyman in Williamsburg, New York. Which website seems more relevant?


thewilliamsburghandyman.com
thestarkandsoncompany.com


The first option instantly tells users (and Google) what the business does. If you’re still using a generic domain, it might be time to upgrade to a custom domain—it boosts trust and helps with SEO.



Optimize Your Images for Speed & Quality

Nobody likes a slow website. People are impatient—if your site takes too long to load, they’ll leave before they even see what you offer.


Images are often the biggest culprits behind slow websites. To find the right balance:


  • Use high-quality images, but don’t go overboard—National Geographic-level detail isn’t necessary.
  • Avoid images that are too pixelated or blurry—they increase your site’s bounce rate.
  • Compress your images using tools like TinyPNG or Squoosh to keep file sizes small without sacrificing quality.


The result? A fast, beautiful website that keeps visitors engaged and ranks higher on Google.



By following these 5 simple SEO tips, you’ll give your website the best chance to rise up the rankings and attract more customers.


Want to learn more? Check out our SEO resources here.


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